Easy Digital Downloads (EDD) is a focused, powerful e-commerce plugin designed specifically for selling digital products—such as software, e-books, subscriptions, and memberships—through WordPress. Unlike general e-commerce platforms, its core purpose is streamlined and optimized for digital goods, providing essential features like flexible payment gateways, purchase tracking, customer management, and licensing capabilities. EDD maintains a simple, lightweight structure that avoids the bloat associated with physical inventory management, making it the premier choice for creators and businesses whose sole focus is digital sales.
