Analytics.

Site Kit by Google is a comprehensive WordPress plugin that serves as an official bridge between your WordPress site and key Google services. Its core purpose is to provide unified statistics, insights, and official tools directly within the WordPress dashboard, eliminating the need to visit multiple Google product interfaces. Key integrations include Google Analytics, Search Console, AdSense, PageSpeed Insights, and Tag Manager. It helps site owners easily understand how their audience finds and uses their content, and measure performance.

MonsterInsights is the most popular Google Analytics plugin for WordPress, designed to make setting up Google Analytics easy and displaying actionable insights directly within the WordPress dashboard. Its core purpose is to remove the complexity of tracking and reporting, allowing users to understand their website traffic without leaving WordPress. It offers enhanced e-commerce tracking, affiliate link tracking, personalized reports, and features like compliance with GDPR and other privacy laws, making data-driven decisions simple for all users.